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If you want your page to rank high on Google, you need to take action. In this On-Page SEO Guide, you will discover how to boost your rankings. These tactics include: Update and delete older blog posts, add LSI keywords to your content, and increase CTR using Schema Markup. Listed below are 20 actionable tips to boost your ranking.

Update or Delete Older Blog Posts

There are a few ways you can increase the value of your older blog posts. First, update them to make them more relevant. Second, delete them if they’ve been around for a while. Old blog posts aren’t going to get you much traffic, but they may be getting you some. Third, repurpose them into new, revenue-generating posts. Here are some tips to help you decide which to do.

Remove or update outdated blog posts. Old blog posts might be no longer relevant to your business or your audience. For example, if you don’t offer the same services you offered a year ago, you may want to delete them. Likewise, if your audience is younger, you may want to delete older posts to give new content the chance to shine. This strategy may not work for you, but it’s worth a try.

Update or delete older blog posts to boost your ranking. Old content tends to rank faster than new content because it’s been crawled and indexed. That’s great if your audience hasn’t already seen your post. The problem with deleting older posts is that you’re poaching other people’s backlinks. So, you’ll need to be selective. But be sure to delete posts that are no longer relevant.

Align Your Content with Search Intent

The success of your SEO efforts depends on aligning your content with the search intent of your readers. Google wants to find results within 0.2 seconds, so it’s crucial to understand user intent to write content that speaks to their interests. You can use Ashley’s tips to improve your content and boost your search rankings. By applying these tips to your own content, you’ll be sure to improve your search results and attract more traffic to your website. https://www.amazon.co.uk/dp/B0B561H7DM

First of all, aligning your content with search intent is essential for getting higher rankings. A common mistake in content marketing is to focus on quantity, anticipating that it will yield higher rankings. In the long run, this will result in high bounce rates, as users don’t engage with the content. As a result, your content will likely be disregarded by search engines. As a result, you’ll end up wasting your time on content that doesn’t fit with the search intent.

Add LSI Keywords to Your Content

It’s important to use relevant LSI keywords in your content to improve your search engine ranking. LSI keywords are related search terms that appear together with your primary keyword in your content. These keywords help search engines understand what your content is about and improve the user experience by grouping related words and phrases. To use LSI keywords effectively, you should make sure that your content contains these terms in a natural way. You should also make sure that you use them only when necessary – not too much and your content will get penalized.

Using LSI keywords in your content can help you refresh your content if it’s old and no longer receives enough traffic. Make sure that your content is relevant and uses two or three LSI keywords. Use them naturally and in two-to-three places in your content to get the best results. Don’t forget to use LSI keywords in the alt tags of your images. Make sure that they relate to the topic of the article, otherwise Google will penalize you.

Increase CTR with Schema Markup

There are several ways to increase CTR with Schema Markup for On-Page SEO. You can implement the markup to help Google understand your website’s context and content. This will give you an SEO boost, because Google tends to show the most relevant information first. In addition, you can use free tools like LinkGraph’s Schema Markup Generator to create schema markup in the backend of your site.

Using these markups on your website’s pages can increase the CTR ratio by as much as 30 percent. The markup is simple to create and contains two parts, an itemscope and an itemvalue. In addition to these two parts, each of them is placed inside of a div tag, which indicates that they are part of the content related to the markup topic.

One form of Schema markup is JSON-LD, or JavaScript Objective Notation for Linked Data, which can be placed anywhere on a page. It is hidden in the HTML code, making it easier for webmasters to implement. Another format is Microdata, a set of HTML tags that should be added directly to the page’s code. For non-programmers, this can be tricky.

Use Short – Keyword-Rich URLs

To improve your SEO, use short, keyword-rich URLs. These are more likely to be remembered by visitors and help boost rankings. Unlike long-winded urls, short URLs are easier to read and more appealing to the eye. Keywords in URLs are easier to find in search results and can help your content rank high. Listed below are some tips to improve the SEO of your URLs.

Make sure that your URL is not too long – ideally, it is between 10-15 characters long. Long URLs are difficult to remember and are more difficult to crawl. Use short, keyword-rich URLs that contain your main keyword. Keep in mind that SEO is about more than just keywords. It also includes user experience. People love to share links to their favorite websites – and short URLs help them get the attention they deserve. https://qiita.com/backlinkboss

Add keywords to your URL. Search engines highlight keywords in search results. Keyword-rich URLs help you gain visibility. People hover over a link to find out more about it. Also, a URL with keywords adds more information to your content. As a result, the search engines can determine the content better. Your URL can increase the likelihood of your site being ranked high. Once you have optimized it, your site can reap the rewards.

Publish Long-Form Content

Publish long-form content to boost your ranking on search engines. A comprehensive piece of content is likely to grab readers’ attention and become a trusted thought leader. Whenever a topic is trending and people are looking for answers to their questions, long-form content is sure to attract readers’ attention. Also, studies have shown that readers are more likely to share useful content. One Buzzsumo study found that long-form posts got the most social shares.

When preparing long-form content, always make sure to conduct reliable research to determine which keywords are relevant to your topic. Try to focus on long-tail keywords as these are less competitive. If you’re not sure where to start, a good place to start is the HOTH’s Keyword Planner. Outlining your content is a great way to stay organized and have a target word count. Use the HOTH’s Keyword Planner to select the most relevant long-tail keywords for your content.

While a 700-word article may not engage readers and generate backlinks, it will surely outrank your competition. Long-form content is vital in providing your readers with quality information and nurturing them. Even a 300-word post will serve as a useful guide that answers questions and saves the reader’s time. It’s important to plan your content accordingly. For example, if your article covers multiple aspects of a topic, you should create a longer post that contains all of these factors.

Write Compelling Headlines

If you want your articles and blog posts to get noticed on search engines, you must learn how to write a captivating headline. Headlines compete with each other for attention on different platforms, including email, social media, and search results pages. As a result, they are caked in endless scrolls of articles, posts from audience favorites, and advertisements that are tailored to lure the brain into buying. Moreover, people’s attention span is getting shorter, and your headline has to stand out against highly trained competition. According to statistics, the average office worker receives 121 emails and reads no more than 12 blog posts.

Good headlines should be specific and educational. People will read the headline before reading the rest of the content, and they will be more likely to click through if it contains valuable information. The headline should also link to the body of the content. If it is not useful, it won’t attract attention, and it will likely fail in search results. Useful means helpful, practical, or worthy. It should also provide the reader with hope or a sense of urgency.

Improve Your Meta Descriptions

Even though meta descriptions do not directly affect your rankings, they have an effect on the amount of clicks you receive. These short descriptions are the webmaster’s chance to advertise their page to searchers and convince them to click on it. If they are well-written, they will influence how visitors behave and decide whether to purchase from you. So, improving your meta descriptions is important to your on-page SEO.

First, think of your meta description as a small organic ad. You should clearly convey the benefit of clicking on it. Make sure to set your page apart from your competitors. Emphasize the benefits of your content, and exercise your persuasion muscles. Don’t be afraid to appeal to your audience’s emotions, and use language that will make them feel compelled to click through.

Secondly, your meta description should contain your target keyword. Google will highlight your keywords when a search query contains them, and your meta description will appear more prominently. It is essential that you don’t awkwardly shoehorn keywords into your meta description. Your meta description should accurately represent the search intent of the user. Using a tool like Dejan SEO can help you preview what your target users are looking for.

We at F2F Telecommunications have heard countless horror stories from customers regarding contracts they were locked into and extremely poor customer service, partly as a result of auto-renew contracts and out-of-country support Services. It seems to be a standard practice among larger companies in our industry to catch customers and then forget about their needs after the contract is signed.

Here at F2F Telecommunications, we pride ourselves on retaining customers because of our quality work, products, and service instead of contracts that trap you in our services. Here are five top reasons why we value customer service as part of our business strategy rather than a checkbox for what a company is supposed to have.

5 Top Reasons Why Customer Service is Important

Customer service is both a way to interact with your customers and a problem-solving solution that has a meaningful impact on the company, the employees, and the people you serve. There are many reasons why quality customer service is important to have in your business, but here are five of the best ones:

1) It’s Cheaper to Retain

When you break down the numbers, it’s far more profitable to keep your customers than to have a high turnover. Customer service is a major factor in retaining customers and building a loyal base, making a steady stream of profit from repeat sales that you can count on instead of constantly spending money to elicit new sales only. It’s essentially very simple, the more customers you have the more profitable your company and the more growth potential you have. It’s difficult to do this when you’re constantly soliciting customers with no steady base.

2) Referrals Over Recruiting

Word-of-mouth is an old marketing strategy that will never lose its potency, simply because people are Social and will tell their friends and family members about a company or Product they like. Positive referrals come directly from existing customers and ones you’ve served in the past, and nothing damages a good reputation or creates negative word-of-mouth faster than poor customer service. The best part of having your customers say positive things about your service and brand is that it costs you nothing from your marketing budget.

3) Retaining Employees

Good customer service is partly built out of happy customer service agents and they’re likely to be happier with policies that don’t make them feel sleazy every day. Another aspect of how good customer service helps retain employees is management’s drive to keep them happy, which means they’ll work harder to satisfy your customers. It’s a positive cycle that includes customer service strategy and keeping your employees happy to provide better customer service that is reinforced by the policies you have.

4) Proactive Opportunities

It’s difficult to know that your company has an issue unless someone tells you about it. Having a good customer service team that actively listens to your customers can help you take a proactive approach to solving problems before they become big ones. This also means listening to your customer-facing employees and taking note of what they’re trying to bring your attention to. Not only does this provide the opportunity to solve an issue before it grows out of control, but it also helps build customer loyalty and feeds retention.

5) Gives a Competitive Advantage

As we mentioned at the beginning, poor customer service seems to be a popular option amongst larger companies and that gives us at F2F Telecommunications a competitive advantage that we’re dedicated to. By providing great customer service to our current customers, they’re likely to spread the word to friends and family members who aren’t happy with their current service. That can attract new customers to us and demonstrate to us that our customer service strategy is good for our customers, keeping both our company and our customers happy.

At F2F our customer service is not only in-country but local to you. In addition to our free remote moves and changes, our on-site technicians are always available when needed. We are very proud that we’ve had the same customers for over a decade, and welcome new businesses to our services. We continuously work hard to ensure every new customer is as happy and stays with us as long as our current customers do. To learn more about us, please click below.

F2F Telecommunications | Customer Service